- Why Do We Need Your Information?Dealing with your confidential personal health and dental plan information is essential to our very operations at Accountable Value Financial Services. As is the nature of the PHSP business, we collect and store information about you and your claims for health and dental coverage. We need this information about your medical benefits for four reasons:to ensure you are eligible for health and dental coverage
to adjudicate your medical coverage claims in accordance with the Income Tax Act
to record the financial details of the PHSP transactions
to retain any tax related information regarding the medical benefits for reporting purposes
- What Do We Collect?We limit the information we collect to what we need for the provision of our health and dental plan services. We use it only for that purpose. We obtain most of our information about you and your employees directly from you. As the plan holder of the PHSP and acting as an employer providing employee benefits you are permitted to release this employee information. We do not collect additional personal information about you or your employees from any other third parties, specifically regarding health and dental plans. We do not monitor or record your telephone discussions with our representatives with the temporary exception of optional voice mail messages you may choose to leave or emails you send, whether it is about your employee benefits or other unrelated information.
- What Do We Share?
We do not share your contact information including phone number or email with any third parties. The only exception to this commitment is to Government of Canada regulatory bodies where we are required to do so by law, and only by written request for such information. We will notify you should such a request be placed. At no time will information be released about your employee benefits plan, health & dental plan provisions or medical coverage until such notification has been provided.
- How Do We Store and Handle Your Information?
In the past original paper copies of all health expenses were required. This restriction has been eliminated. Effective June 1, 2017, AVFS stores all information about your medical benefits plan, health & dental plan provisions, employee benefits claims, and medical coverage receipts in electronic format.
All paper based information received at our office about your medical benefits plan, health & dental plan provisions, employee benefits claims, and medical coverage receipts are scanned and stored on computers. After being scanned all paper based information is securely shredded and destroyed. We shred all information on site to avoid potential leaking of sensitive information.
AVFS recognizes the importance of privacy and security of the information about your medical benefits plan, health & dental plan provisions, employee benefits claims, and medical coverage receipts. We have established a series of security protocols that include: removable external hard drive that is only connected when a claim is processed and that is secured and encrypted by a password, computer that is secured by a password, a claim processing program that is secured by a password. The standard physical safeguards, security locks and protection are in place to protect the computers from physical interference by unauthorized entities.
We retain your corporate or sole proprietorship financial information in electronic format for the company year-end tax reporting purposes. We retain information about your medical benefits plan, health & dental plan provisions, employee benefits claims, and medical coverage receipts in electronic format for your direct enquiries about their status. The length of time we store this information depends on regulatory requirements. This period may extend beyond the time you are a customer of Accountable Value Financial Services. We will only store it for as long as it is legally necessary for Accountable Value Financial Services to have information available for future enquiries. This is currently seven (7) years. All employees and functionaries of Accountable Value Financial Services are familiar with this policy and follow procedures to safeguard your privacy.
- Our Website
When you go to our website and read pages, or move from page to page, or download content onto your computer, we do not record your personal identity in any way. We do, however, make use of Internet cookies to track the sequence and duration of which pages are viewed on our website. Our Internet cookie is a small, non-intrusive file stored on the computer connecting to our website. The purpose of these tracking cookies is to improve page sequence design and page content of our website. While you may view this as surreptitious marketing, our intention is simply to maximize the value of the website to our other potential customers. We believe our service is sufficiently beneficial to our customers that we do not need to resort to any form of deceitful or misleading marketing. All information collected as a result of these Internet cookies is aggregated into a statistical data, and no information specifically about you in particular will be kept or used as a result of visiting our website.
Our website does have the capability of receiving information from new customers who are registering for a Private Health Services Plan (PHSP) as well as submission of health and dental plan claims from existing customers registered for an employee benefits plan with Accountable Value Financial Services. This information includes your corporate or sole proprietorship contact and financial information as well as your medical benefits plan, health & dental plan provisions, employee benefits claims, and medical coverage receipts. We have current industry-standard protection around this information on our server.
However, as AVFS has a higher internal standard for the security of your corporate or sole proprietorship contact and financial information as well as your medical benefits plan, health & dental plan provisions, employee benefits claims, and medical coverage receipts, we have built a proprietary process to download this information to our central office and ensure it is secure. The data is then purged from our secure webserver. This is a manual process conducted multiple times per business day. So while you will upload your information to our secure server, it will reside there only for a short period of time.
At this time will AVFS build a customer user access portal for online convenience. Information about your medical benefits plan, health & dental plan provisions, employee benefits claims, and medical coverage receipts is customarily not something that is accessed on a daily or even monthly basis. AVFS is committed to employ sufficient staff to answer phone calls in person during business hours to address any questions you or your employees may have about the status of their health and dental plan or employee benefits. While this may seem an inconvenience, we feel it achieves an extra level of confidence in the privacy of your personal information you have entrusted to our care.
Email sent over the Internet is not encrypted and can be intercepted. Accountable Value Financial Services will not request that you transmit via email any confidential information regarding your medical benefits plan, health & dental plan provisions, employee benefits claims, and medical coverage receipts. However, if you explicitly ask and agree to receive information by email we will comply, and if you choose to send personal information to us by email we will accept and respond to it. We recommend caution when sending email messages to us and that you do not include confidential information in those messages.
When you send us an email or when you ask us to respond to you by email, we learn your exact email address and any information you have included in the email. In accordance with Canada’s anti-spam legislation we will only use your email address to acknowledge your comments and/or reply to your questions. We will store your communication and our reply in case we correspond further. If you are not a customer, we will not use your email address to solicit your potential business after unsolicited enquiry. Furthermore, we will not sell your email address to anyone, nor allow any third parties to have access to your email address or other contact information for any reason whatsoever. If you are an existing customer, we will use your email address to send you reminder notices about your year end and to send notifications of the dispatch of any reimbursement payments. If you don’t want us to contact you by email, you may tell us so at any time.
If you have any concerns, please contact our Privacy Officer by email or write to us at
Accountable Value Financial Services
37 Cranberry Avenue